don fulano
don fulano
don fulano
What’s in the name?
What’s in the name?
What’s in the name?
Don Fulano is a playful, even contradictory name. From tequila history we take the DON, the respectful, the wise. Historically tequilas have carried the name of its maker, usually a respected individual immensely proud of his product, and name. A great philosopher once said that he who knows doesn’t say and he who says usually doesn’t know.
With FULANO we play with the enigmatic, the mysterious - not the famous, public, or
popular – but the unknown, from whom rumors are heard but few really know.
Don Fulano is a playful, even contradictory name. From tequila history we take the DON, the respectful, the wise. Historically tequilas have carried the name of its maker, usually a respected individual immensely proud of his product, and name. A great philosopher once said that he who knows doesn’t say and he who says usually doesn’t know.
With FULANO we play with the enigmatic, the mysterious - not the famous, public, or popular – but the unknown, from whom rumors are heard but few really know.
Don Fulano is a playful, even contradictory name. From tequila history we take the DON, the respectful, the wise. Historically tequilas have carried the name of its maker, usually a respected individual immensely proud of his product, and name. A great philosopher once said that he who knows doesn’t say and he who says usually doesn’t know.
With FULANO we play with the enigmatic, the mysterious - not the famous, public, or popular – but the unknown, from whom rumors are heard but few really know.
don fulano
don fulano
don fulano
years in
the making
years in
the making
years in
the making
Don Fulano is the product of 5th generation agave farmers and distillers. Their story begins in the town of Atotonilco in the Highlands of Jalisco, home to some of the most appreciated tequilas, where their great grandfathers began cultivating agave 140 years ago. Born from the desire to make a terroir driven agricultural product, with all the complexities of a natural, authentic tequila, but also with the structure, elegance, and sophistication of a world class spirit.
Don Fulano is the product of 5th generation agave farmers and distillers. Their story begins in the town of Atotonilco in the Highlands of Jalisco, home to some of the most appreciated tequilas, where their great grandfathers began cultivating agave 140 years ago. Born from the desire to make a terroir driven agricultural product, with all the complexities of a natural, authentic tequila, but also with the structure, elegance, and sophistication of a world class spirit.
Don Fulano is the product of 5th generation agave farmers and distillers. Their story begins in the town of Atotonilco in the Highlands of Jalisco, home to some of the most appreciated tequilas, where their great grandfathers began cultivating agave 140 years ago. Born from the desire to make a terroir driven agricultural product, with all the complexities of a natural, authentic tequila, but also with the structure, elegance, and sophistication of a world class spirit.
This results from conscious agricultural practice and the craft and patience of natural process that enables such tequilas to flourish and achieve its utmost in maturation and profile.
This results from conscious agricultural practice and the craft and patience of natural process that enables such tequilas to flourish and achieve its utmost in maturation and profile.
This results from conscious agricultural practice and the craft and patience of natural process that enables such tequilas to flourish and achieve its utmost in maturation and profile.
“Don Fulano has an influential touchstone in the tequila industry, and for
that I am grateful.”
“Don Fulano has an influential touchstone in the tequila industry,
and for that I am grateful.”
“Don Fulano has an influential touchstone in the
tequila industry, and for that I am grateful.”
Grover Sanschagrin
Taste Tequila & Tequila Matchmaker
Grover Sanschagrin
Taste Tequila & Tequila Matchmaker
Grover Sanschagrin
Taste Tequila & Tequila Matchmaker
don fulano was
don fulano was
don fulano was
born in 2002
born in 2002
born in 2002
from this connection of agriculture, craft, and patient maturation.
from this connection of agriculture, craft, and patient maturation.
from this connection of agriculture, craft, and patient maturation.
1
VINO DE MEZCAL
De Tequila
Mezcal: From Nahuatl Metl (agave) + Ixcalli (cooked)
Tequila is a Mezcal by definition, not by denomination.
The Spirit of Mexico is produced under every climate making it one of the most diverse spirit with the richest tapestry of flavors and aromas.
Two small regions in the state of Jalisco, the valleys of Tequila and the Highlands of Jalisco, are home to one of the greatest mezcal of all times: Vino Mezcal de Tequila or as we now know it, Tequila.
2
AGAVE FARMERS
3
EUROPEAN INFLUENCE
1
VINO DE MEZCAL
De Tequila
Mezcal: From Nahuatl Metl (agave) + Ixcalli (cooked)
Tequila is a Mezcal by definition, not by denomination.
The Spirit of Mexico is produced under every climate making it one of the most diverse spirit with the richest tapestry of flavors and aromas.
Two small regions in the state of Jalisco, the valleys of Tequila and the Highlands of Jalisco, are home to one of the greatest mezcal of all times: Vino Mezcal de Tequila or as we now know it, Tequila.
2
AGAVE FARMERS
3
EUROPEAN INFLUENCE
VINO DE MEZCAL
De Tequila
Mezcal: From Nahuatl Metl (agave) + Ixcalli (cooked)
Tequila is a Mezcal by definition, not by denomination.
The Spirit of Mexico is produced under every climate making it one of the most diverse spirit with the richest tapestry of flavors and aromas.
Two small regions in the state of Jalisco, the valleys of Tequila and the Highlands of Jalisco, are home to one of the greatest mezcal of all times: Vino Mezcal de Tequila or as we now know it, Tequila.
2
AGAVE FARMERS
3
EUROPEAN INFLUENCE
“Don Fulano does a great job of both honoring the rich tradition of classic
tequila production, while simultaneously pushing the needle of innovation
within the space. Very few brands in any category can beautifully settle
into that intersection.”
“Don Fulano does a great job of both honoring the rich tradition of classic
tequila production, while simultaneously pushing the needle of innovation
within the space. Very few brands in any category can beautifully settle
into that intersection.”
“Don Fulano does a great job of both honoring the rich tradition of classic tequila production, while simultaneously pushing the needle of innovation within the space. Very few brands in any category can beautifully settle into that intersection.”
Adam Stemmler,
East Bay Spice Company
Adam Stemmler,
East Bay Spice Company
Adam Stemmler,
East Bay Spice Company
DON FULANO IN MEDIA
DON FULANO IN MEDIA
DON FULANO IN MEDIA
FIND
DON FULANO
Tequila
NEAR YOU
STORE LOCATOR
Explore the map and find the best place to taste and buy our expressions.
FIND
DON FULANO
Tequila
NEAR YOU
STORE LOCATOR
Explore the map and find the best place to taste and buy our expressions.
FIND
DON FULANO
Tequila
NEAR YOU
STORE LOCATOR
Explore the map and find the best place to taste and buy our expressions.